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Roberta Annan appointed United Nations Goodwill Ambassador for Creative Economy


Ghanaian serial entrepreneur and fashion
investor, Roberta Annan has been designated by the United Nations Environment
Programme (UN Environment), the United Nation’s authoritative advocate for the
global environment to receive a Goodwill Ambassadorial role as a United Nations
Supporter for the Creative Economy in recognition of her fantastic leadership
dedicated towards social and environmental causes.

In an appointment letter, Dr Juliette Biao
Koudenoukpo, Director and Regional Representative of UNEP in Africa, mentioned
that she is hopeful, this role will compliment Roberta’s excellent work that
she is already involved in in regards to sustainable fashion.

The recognition is given to prominent
individuals who have expressed interest to contribute to raising awareness of
the aims, objectives and priorities of the United Nations and to convey
messages about its activities and extend its public outreach.

An official ceremony is expected to be
hosted at the 2019 Concordia Annual Summit, the largest and most inclusive
nonpartisan forum alongside the United Nations General Assembly in New York in

“I am excited to be designated as UNEP’s
Supporter for the Creative Economy”, said Roberta in an acceptance video posted
on her social media platforms.

Roberta is an avid philanthropist and is
passionate about women’s development opportunities’ across Africa, starting the
African Fashion Fund (AFF) in 2014. AFF has been recognised by the United
Nations, Paris Peace Forum European Commission as well as major International
Luxury Brands. She also co-founded the Impact Fund For African Creatives (IFFAC)
– a 100 million Euro fund that will invest in creative businesses across
Africa, in partnership with UN- ITC Ethical Fashion Initiative.

Roberta has previously worked with the
United Nations as a consultant in resource mobilization, where she mobilized
funds that created fundraising strategies to expedite the implementation of UN
projects across the world.

Source: Prince Akpah

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